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Marketing

Setting Goals and Devising Strategies Developing Strategies and Action Plans The Marketplace Using the Right Tools Writing the Marketing Plan A Plan for Managers Marketing Studies and Analysis Consultants and Associations Introducing New Ideas Negotiating Contracts Create a Climate for Change Successful Selling Image vs. Reality Planning for Sales High Tech Markets Success vs. Failure Protect Your Share Guidelines for Government Procurement and Marketing Understanding the Internet & What It Can Do For You When, Where, and How to Use Manufacturers Representatives Starting the Plan An Introduction